Governor Greg Abbott announced that Texas' "One Pill Kills" multimedia awareness campaign has reached over 1.5 billion impressions since its launch in September 2023. This figure is nearly double the projected amount, achieved through various media channels including social media, podcasts, digital displays, and billboards. The Texas Health and Human Services Commission (HHSC) plans to continue the campaign until August 2025.

"Fentanyl is the single deadliest drug crisis our state—and our nation—has ever encountered," stated Governor Abbott. He emphasized the importance of educating Texans on fentanyl dangers as part of this initiative. "Through HHSC's ongoing efforts, we have been able to reach millions of Texans...to remind people that just one pill laced with fentanyl can take a life."

Trina Ita, HHSC Deputy Executive Commissioner of Behavioral Health Services, highlighted the campaign's lifesaving potential: “We can save lives by educating people about the risks of fentanyl and the fact that even one pill can kill.”

The initiative was unveiled by Governor Abbott at his One Pill Kills Summit in April 2023. With an additional $2.5 million funding for FY 2025, HHSC uses diverse media to educate Texans about fentanyl dangers, focusing particularly on high school and college students.

The campaign targets all of Texas but emphasizes 19 counties with high reported fentanyl deaths: Bexar, Brazoria, Cameron, Collin, Dallas, Denton, El Paso, Fort Bend, Galveston, Harris, Hays, Hidalgo, Johnson, Kaufman, Montgomery, Parker, Tarrant, Travis, and Williamson.

HHSC collaborates with the University of Texas Health Science Center at San Antonio for Naloxone Texas—a program providing education on preventing fentanyl poisonings. More information is available at OnePillKillsTX.com.