Texas Agriculture Commissioner Sid Miller is encouraging GO TEXAN partners to take advantage of the Marketing Enhancement Grant Assistance (MEGA) Program. The program is designed to provide financial support to eligible GO TEXAN partners for the marketing and promotion of certified Texas products or events.

Commissioner Miller expressed his confidence in Texas businesses, stating, "the creativity and entrepreneurial spirit of our GO TEXAN partners is unmatched. However, exceptional products deserve exceptional marketing. TDA is ready to support Texas businesses in their growth and success by offering promotional funding assistance through the MEGA grant."

The MEGA grant program offers two different grant opportunities for qualifying Texas businesses. Applications must be submitted by May 16, 2024, and selected recipients will be notified later in the summer after a competitive evaluation process.

One GO TEXAN partner, Kenzel Fallen, who is the co-founder of craft coffee roastery Three Keys Coffee, praised the program for the support they received. Fallen described the $40,000 Product Promotion Grant they obtained as "a blessing," which helped fund a new website, updated packaging, and facilitated their expansion into major grocery chains like Trader Joe’s and Whole Foods.

For those interested in applying for the MEGA grant, details, instructions, and the 2024 application materials can be found on the Texas Department of Agriculture's website. Any inquiries or questions regarding the grant application process can be directed to Grants@TexasAgriculture.gov.